Allyson Miller of Verona, New Jersey, has joined Phelps Hospital as Director of Marketing/Communications, bringing more than 20 years of healthcare marketing and business development experience to Phelps. In her new position, Miller will develop and oversee all marketing, advertising, public relations and revenue generation strategies and programs for the hospital and for Phelps Medical Associates. In addition to building the Phelps brand, she will work closely with the Northwell Health marketing team to promote the system brand in the region.
Most recently, Miller served as Vice President of Business Development at St. Barnabas Hospital Health System, a 461-bed acute care community hospital and Level 1 Trauma Center in the Bronx. She was responsible for the development and operations of the Community Physician Referral Office which realized a 54% growth in revenue during her tenure. She also developed and implemented an urgent care strategy, specialty practice strategies, a women and children’s strategy, as well as partnerships with community-based organizations, all of which increased revenues and brand awareness.
Prior to her tenure at St. Barnabas, Miller served as Vice President of Marketing and Business Development at CarePoint Health, a for-profit health care system in Hudson County, New Jersey, that included three acute care hospitals, a nonprofit foundation, a Medicare Advantage insurance plan, and a medical group. She previously served as Director of Sales at Franklin and Seidelmann, Inc., a national teleradiology provider in Cleveland, Ohio. She holds a bachelor’s degree in communications from Ramapo College.
Miller succeeds Mary Sernatinger, who has served as Director of Marketing/Communications at Phelps for the past 17 years and who will continue working on a part-time basis as Senior Marketing Coordinator.
About Phelps Hospital
Phelps Hospital, part of Northwell Health, is a full-service 238-bed acute care community hospital located in Sleepy Hollow, NY. With more than 1,700 employees and 500 medical staff members representing 60 medical specialties, Phelps offers one of the broadest ranges of community hospital services in Westchester County. Patients benefit from distinguished physicians, many of whom are pioneers in their field, offering the most advanced procedures using the latest technology. www.phelpshospital.org. Phelps’ primary and specialty care medical group, Phelps Medical Associates, has nearly 20 practices located on the hospital campus and in the surrounding communities. www.phelpsmedicalassociates.org.
About Northwell Health
Northwell Health is New York State’s largest health care provider and private employer, with 21 hospitals and over 500 outpatient practices. We care for more than 1.8 million people annually in the metro New York area and beyond, thanks to philanthropic support from our communities. Our 61,000 employees – including 15,000+ nurses and 2,500+ doctors within Northwell Health Physician Partners – are working to change health care for the better. We’re making breakthroughs in medicine at the Feinstein Institute. We’re training the next generation of medical professionals at the visionary Hofstra Northwell School of Medicine and the School of Graduate Nursing and Physician Assistant Studies. And we offer health insurance through CareConnect. For information on our more than 100 medical specialties, visit Northwell.edu.